UX & Product Designer
I design user-centered experiences that drive proven results and growth.
I'm Adrian. A UX & Product Designer with over 8 years experience in the travel, ecommerce & lead generation sectors.
TUI (2019 - present)
Experienced working on a large digital transformation project, with a focus on conversion rate optimisation.
From 2019-2022, I was a UX Designer working in a small-cross functional team, within the Search, Book & Pay areas. I contributed to product roadmaps, working on both large & small scale optimisation tasks.
Promoted to Senior UX Designer in 2022, I lead the design process from concept to implementation.
Experienced collaborating with product, engineering, research and data teams. Driving discovery, leading workshops that support alignment, strategy, and ideation, designing, testing & validating solutions with both qual & quant insight. I design user-centered solutions, that meet both the immediate & broader product strategy.
Increasing conversion of 'Dynamic' packages by £1.5m.
I optimised our flight selection component, resulting in improved conversion, progression & increase in revenue and margin, across 3 separate iterations.
My role: UX, Research.
Streamlining the pay experience, increasing revenue by £22.5m.
I redesigned the payment page, creating a simpler experience. Improving conversion, decreasing page exits & significantly increasing revenue and margin.
My role: UX, Research.
Enhancing mobile seat selection, improving conversion by +£200k.
I optimised our seat selection component. Resulting in improved seating uptake, higher overall conversion & a strong increase in margin.
My role: UX, Research.
Creating a scalable holiday summary for global markets.
I designed a new holiday summary component, that can be adapted, scaled & reused across different parts of the booking journey, reducing design & tech debt.
My role: UX, Research.
Reallymoving (2017 - 2019)
Experienced leading an end-to-end design process solo.
From 2017-2019, I was the sole Product Designer at Reallymoving, responsible for the end-to-end experience. My role included research, stakeholder requirement gathering, workshop facilitation, testing, wireframing, prototyping, visual design & developer handoff.
01.
Training
Led interactive UX sessions with new and existing colleagues. Introducing the design thinking process and providing an ‘Intro into UX’ training.
02.
Process
Introduced in-person moderated testing sessions. Recruited participants, facilitated sessions & workshop analysis with other stakeholders.
Improving lead quality and registrations by 143%
Reallymoving provide lead generation services to removals companies. I redesigned the current ‘Volume Calculator’ component, which allows users to list individual removal items, resulting in a 143% increase of user registrations using the new component.
My role: UX, UI, Research.
testimonials
See what people are saying about me.
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I thoroughly enjoyed working with Adrian across several projects. We worked closely over a period of 2 years on price comparison website ‘Reallymoving’.
Adrian is a talented UX designer. He combines solid research with a great balance between user focused needs and managing business objectives.
He listens carefully to feedback, iterates quickly, and maintains strong design consistency across brand and style guidelines. His attention to detail, openness to new ideas and clear communication is enjoyable and professional.
We worked together on projects such as a moving cost calculator, quote forms, survey flows, onboarding and many A-B tests. I was a front-end developer at the time, and his designs were easy to transfer to code, because he understands design goes further than pretty mock-ups! He knows great UX and UI needs to work for users, stakeholders and for developers to build. This made each project smooth and meant quicker production releases.
Nick Rose
Frontend Developer, Reallymoving
I’ve had the pleasure of working with Adrian across large transformation programmes at TUI for 5 years as well as BAU digital enhancement and optimization. Adrian consistently brings strong business acumen and a deep understanding of customer needs, which makes his work incredibly impactful.
He is particularly strong in driving best customer led product design for complex business problems including inflexible legal requirements. Adrian has an exceptional ability to turn those constraints into solutions that still feel seamless for customers and maintain strong conversion. His focus is always on delivering the best possible experience without compromising commercial outcomes.
Adrian’s blend of strategic thinking, customer-centricity, and calm delivery under pressure makes him an invaluable partner to our digital product team.
Margarita Eromenko
Senior Product Owner, TUI
I have had the pleasure of working with Adrian for over 5 years and throughout this time he has proven to be a valuable member of my team. A highly skilled and creative UX designer, he can take complex requirements and turn them into simple, elegant flows and usable interface designs.
He consistently applies the full UCD process to his work with strong empathy for our customers but balanced with a solid understanding of the business’s commercial needs.
He is great at building relationships with product owners and wider stakeholders, and is always willing to share, collaborate and take on feedback.
Gareth Hartnell
Digital Design Lead, TUI