UX & Product Designer
I design user-centred experiences that drive proven results and growth.
I'm Adrian. A UX & Product Designer with over 9 years experience in the travel, ecommerce & lead generation sectors.
TUI (2019 - present)
Experienced in large-scale digital transformation, focused on CRO.
Started as a UX Designer in a cross-functional CRO team, promoted to Senior UX Designer in 2022 to lead design within Book & Pay. Transitioned to Product Designer in 2026, owning package customisation across a global marketplace.
Leading discovery & workshops to drive alignment & strategy
Designing & validating solutions with qual & quant insight
Leading a11y improvements, with design system best practice
Designing user-centred solutions that align with broader product strategy
I designed a new scalable holiday summary, reusable in global markets. Reducing design & tech debt, whilst generating £1.3m additional margin.
Streamlining the pay experience, increasing revenue by £22.5m.
I redesigned the payment page, creating a simpler experience. Improving conversion, decreasing page exits & significantly increasing revenue and margin.
Reallymoving (2017 - 2019)
Experienced leading an end-to-end design process solo.
From 2017-2019, I was the sole Product Designer at Reallymoving, responsible for the end-to-end experience. My role included research, stakeholder requirement gathering, workshop facilitation, testing, wireframing, prototyping, visual design & developer handoff.
01.
Training
Led interactive UX sessions with new and existing colleagues. Introducing the design thinking process and providing an ‘Intro into UX’ training.
02.
Process
Introduced in-person moderated testing sessions. Recruited participants, facilitated sessions & workshop analysis with other stakeholders.
Improving lead quality and registrations by 143%
Reallymoving provide lead generation services to removals companies. I redesigned the current ‘Volume Calculator’ component, which allows users to list individual removal items, resulting in a 143% increase of user registrations using the new component.
testimonials
See what people are saying about me.
"
I have had the pleasure of working with Adrian for over 5 years and throughout this time he has proven to be a valuable member of my team. A highly skilled and creative UX designer, he can take complex requirements and turn them into simple, elegant flows and usable interface designs.
He consistently applies the full UCD process to his work with strong empathy for our customers but balanced with a solid understanding of the business’s commercial needs.
He is great at building relationships with product owners and wider stakeholders, and is always willing to share, collaborate and take on feedback.
Gareth Hartnell
Digital Design Lead, TUI
"
I thoroughly enjoyed working with Adrian across several projects. We worked closely over a period of 2 years on price comparison website ‘Reallymoving’.
Adrian is a talented UX designer. He combines solid research with a great balance between user focused needs and managing business objectives.
He listens carefully to feedback, iterates quickly, and maintains strong design consistency across brand and style guidelines. His attention to detail, openness to new ideas and clear communication is enjoyable and professional.
We worked together on projects such as a moving cost calculator, quote forms, survey flows, onboarding and many A-B tests. I was a front-end developer at the time, and his designs were easy to transfer to code, because he understands design goes further than pretty mock-ups! He knows great UX and UI needs to work for users, stakeholders and for developers to build. This made each project smooth and meant quicker production releases.
Nick Rose
Frontend Developer, Reallymoving
I’ve had the pleasure of working with Adrian across large transformation programmes at TUI for 5 years as well as BAU digital enhancement and optimisation. Adrian consistently brings strong business acumen and a deep understanding of customer needs, which makes his work incredibly impactful.
He is particularly strong in driving best customer led product design for complex business problems including inflexible legal requirements. Adrian has an exceptional ability to turn those constraints into solutions that still feel seamless for customers and maintain strong conversion. His focus is always on delivering the best possible experience without compromising commercial outcomes.
Adrian’s blend of strategic thinking, customer-centricity, and calm delivery under pressure makes him an invaluable partner to our digital product team.
Margarita Eromenko
Senior Product Owner, TUI